Utah, sold direct
Ari mountain bikes
Formerly Fezzari, renamed in 2024, and still doing the thing that made them interesting: direct pricing with a custom fit process. A full Shimano XT build here lands about where shop brands put Deore. The ladder runs Comp, Elite, Pro and Team, and the value is real rather than a spec-sheet trick.
- Models tracked 6
- Builds tracked 24
- Price range $2,199 to $11,599
- Categories Downcountry, Trail, Enduro
- How they sell Direct to consumer
- E-MTBs Yes
Is a Ari the right bike for you?
Brand loyalty is a fine starting point and a bad finishing point. Answer 14 questions and the quiz ranks every bike here against 680 others by how you actually ride. Take the quiz →
Every Ari model we rank
Ari Signal Peak
Utah-direct downcountry speed for shockingly little.
| Build | Price | Drivetrain | Brakes |
|---|---|---|---|
| Comp | $4,199 | Shimano Deore 1x12 | TRP EVO Comp 4-piston |
| Elite | $5,199 | Shimano XT 1x12 | Shimano XT 4-piston |
| Pro | $6,699 | SRAM X0 Eagle AXS Transmission | SRAM Motive Silver 4-piston |
| Team XTR | $7,999 | Shimano XTR Di2 1x12 | Shimano XTR 4-piston |
| Team XX | $9,499 | SRAM XX SL Eagle AXS Transmission | SRAM Motive Ultimate 4-piston |
Ari Delano Peak
Award-winning value in a carbon all-mountain package.
| Build | Price | Drivetrain | Brakes |
|---|---|---|---|
| Comp | $4,199 | Shimano Deore 1x12 | TRP Slate EVO 4-piston |
| Elite | $5,299 | Shimano XT 1x12 | TRP DH-R EVO 4-piston |
| Pro | $6,799 | SRAM X0 Eagle AXS Transmission | SRAM Maven Silver |
| Team | $8,999 | SRAM XX Eagle AXS Transmission | SRAM Code Ultimate |
Ari Cascade Peak
The alloy trail bike that undercuts everything at the shop.
| Build | Price | Drivetrain | Brakes |
|---|---|---|---|
| Comp | $2,199 | microSHIFT Advent X 1x10 | Shimano MT201 hydraulic |
| Elite | $2,799 | Shimano Deore 1x12 | TRP EVO Comp 4-piston |
| Pro | $3,299 | Shimano SLX 1x12 | TRP Expert 4-piston |
Ari La Sal Peak
Carbon enduro race bike at alloy-bike money.
| Build | Price | Drivetrain | Brakes |
|---|---|---|---|
| Comp | $4,499 | Shimano Deore 1x12 | TRP DH-R EVO 4-piston |
| Elite | $5,699 | Shimano XT 1x12 | TRP DH-R EVO 4-piston |
| Pro | $6,999 | SRAM X0 Eagle AXS Transmission | SRAM Maven Silver |
| Team XTR | $8,399 | Shimano XTR Di2 1x12 | Shimano XTR 4-piston |
| Team XX | $8,999 | SRAM XX Eagle AXS Transmission | SRAM Maven Ultimate |
Ari Wire Peak 2.0
Full-power Shimano e-trail bike for way under the going rate.
| Build | Price | Drivetrain | Brakes |
|---|---|---|---|
| Comp | $4,999 | SRAM SX Eagle 1x12 | TRP Slate EVO 4-piston |
| Elite | $5,799 | Shimano SLX 1x12 | SRAM DB8 |
| Pro | $6,499 | Shimano XT Linkglide 1x11 | TRP Trail EVO 4-piston |
Ari Nebo Peak
Lightweight Fazua e-trail bike at roughly 41lb.
| Build | Price | Drivetrain | Brakes |
|---|---|---|---|
| Comp | $7,399 | Shimano SLX 1x12 | SRAM Maven Silver |
| Elite | $8,599 | SRAM GX Eagle AXS Transmission | SRAM Maven Silver |
| Pro | $9,699 | SRAM X0 Eagle AXS Transmission | SRAM Maven Silver |
| Team | $11,599 | SRAM XX Eagle AXS Transmission | SRAM Maven Ultimate |
How this page works
Prices are US MSRP from a 2026 snapshot of the database that powers our quiz, maintained by hand. The takes on this page are mine, sharpened by the riders I trust. Ari pays nothing to appear here and cannot pay to rank higher - here is how we make money. Confirm current pricing on the brand's own site before you buy, and see every bike we rank for the full database.